Social networking sites are an integral part of promoting your brand, whether you’re an amateur crafter who posts a weekly how-to video or a celebrity or corporation big enough to hire someone to manage your social media accounts. If you consistently share quality content you’ll probably do just fine on any social media site. But there are a few pitfalls that many people get caught in when they share business content on their social networks. Are you making these common mistakes?
Flooding your personal Facebook account with business stuff – If you’re a writer, photographer, graphic designer, sales representative, etc., why not set up a Facebook page for your business posts? Having a neutral page that people can follow means you don’t have to friend complete strangers and have them looking at pics of your kids at the latest family gathering.
Think safety first, and send business folks to a Facebook page they can follow. If I’m your friend, but not interested in buying Younique or whatever else you’re selling, I’ll just remain your friend. If I want to follow your writing, your home-based catering business or your interest in the Flying Spaghetti Monster, I’ll like your page. Who knows, I might even share your posts on my own page!
Only sharing your own stuff – Even if it is on a business page, it’s pretty boring to see post after post that just announces your latest products or sales, links to a post full of affiliate links with very little authentic content, or in some other way obviously promotes your business. Try to be a little more subtle. And show an interest in other people’s stuff. You might just develop a little depth.
Getting Into a Pickle on Pinterest
Repetitive pinning – It’s perfectly all right to repin some of your older content so it doesn’t end up getting forgotten at the bottom of a board somewhere. But think about how it’s going to look. First of all, don’t repin the same three pins every day for a week. And if you must repin exactly the same pin with the same pic and the same text, try pinning it to a different but related board. You’re likely to get better exposure for your pin that way; remember that some people only follow select boards!
This same thing happens on Facebook too, and especially on Twitter. I totally get that you’re trying to reach more people and you’ve read that your social media shares are only fresh for so long. But if I’m looking at your boards to see if I want to follow you, I won’t want to do it if they seem content-poor. Try adding in some repins from other pinners whose content is similar to yours. Create some new content too. I’m ore likely to follow you if I can see that you have more than just a couple of ideas to share!
You do nothing but retweet – Your Twitter feed has no original content. Every single Tweet is a retweet, and none of them even have any comments to show why you thought the Tweet was worth sharing. This is like the people whose entire Facebook feed is just memes, and copy and paste social games. There’s no real substance, no personal connection to you. Why should I bother following you? I’m better off to follow some of the people you retweet – and I probably will!
Too many ads – All your Tweets read like ad copy. They probably are. You’re more interested in selling me your latest e-book, getting me to buy your Scentsy products, or sending out sponsored Tweets to bother having any genuine interactions with me or any of your followers. You talk at us, rather than engaging with us. Again, I’m not even going to bother following you. Get a real life.
Your entire Twitter feed is sourced from another social network – Some people just use their Twitter account to mirror their activity on Instagram, Facebook, Pinterest, etc. The result is a bunch of Tweets that contain little more than a shortlink – no image, no preview text, nothing to give context. So if I want to know what the Tweet is about I have to click the link.
What a waste of a social network! When I’m on Twitter, I’m looking for standalone Tweets or Tweets with an image and a bit of preview text. When your whole feed consists of meaningless shortlinks, I’m going to take a pass. If I wanted to follow your Instagram account, I’d go to Instagram to do it.
Original content © 2016 Kyla Matton Osborne
This article was published on my writing blog, RubyWriter. If you are reading this content anywhere else, it has probably been stolen. Please report it to me so I can address any copyright infringements. Thank you!