What is Bounce Rate and Why Does It Matter?
Bounce rate is one of the ways that we measure how well a web site holds its readers’ attention. How useful or engaging is the content? How likely is the reader to share the link with others, or to bookmark the site and make a return visit? If the site offers a service or product for sale, how likely will readers be to make a purchase?
Here’s what Google has to say on the subject:
Bounce rate: the percentage of single-page sessions
(i.e. sessions in which the person left your site from the entrance page without interacting with the page)
So bounce rate is a measurement of how often people only read one page on your site and then leave right away. That’s taken as a sign that your blog isn’t really all that interesting, and Google will take that into consideration when it ranks pages on your blog in the search results.
How Can You Help Lower a Friend’s Bounce Rate
Many times when friends visit one another’s blogs, they just read one post. Many have seen a notification of the new post on a web site, or have seen a shared link on one of their social networks. They pop in, read the post, and then close the blog.
That single-page visit counts as a bounce.
In order to prevent the system recording a bounce, you need to look for at least one other page on the site to visit. It could be a previous post, but you could just as easily be a category or a tag for a topic area that interests you. By clicking and looking at another page, you are eliminating a bounce. By sticking around to view one or more additional pages, you are helping to raise the pages per visit statistic, and the amount of time spent on the site.
Pass the Word Along So More Friends Benefit!
Be sure to let your friends know about the importance of sticking around to view more than one page when they visit a blog. This will help more blogging friends to lower their bounce rate and, if those friends do the same when they visit you, you’ll improve our bounce rate too!
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