How to Focus Posts to Boost Web Traffic

 

Want to improve SEO and boost traffic to your blog posts? One of the easiest ways to do that is to write narrowly focused, single-topic posts with a descriptive, discoverable title. This is a display not only of your writing skill, but also your integrity. You deliver what you advertise in your title, and your content is useful to people searching for information. This is exactly what search engines like Google are looking for, and what they consider high-quality content.

Narrowly focused, single-topic posts
with a descriptive, discoverable title . . .

Well that’s quite a mouthful, isn’t it? I’ll bet you don’t want to say that ten times fast! But do you know what it means? Do you know why it’s important, and how following this advice can help you get more people reading your blog?

Today I’m just going to look at the first bit: the narrowly focused post that has just one topic. If you’re interested in learning more about writing titles that will capture your reader’s attention, check out my posts on powerful headlines and title makeovers.

Image credit: cocoparisienne/Pixabay/CC0 1.0

 

Why You Need to Write Focused Posts

Whether you are writing on your own blog or on a paid writing site, it’s important to craft tightly focused posts one a single topic. If you can write about one very specific thing in every post, it will be easier for search engines to find your posts. That drives unique visitors to your posts.

When a unique visitor comes to your blog and stays to read, it helps boost your site’s search ranking. When the reader stays a bit longer and clicks on links to read more of your content, that helps to lower your site’s bounce rate. That visitor will be more likely to share your posts on social media, and may even decide to subscribe. On a paid writing site like LiteracyBase, the visitor may even decide to join the site – for which you will get credit!

 

How to Write a Focused Post

When you write an informative post, do you try to cram in as many facts as you can? Do you sometimes include information that might confuse the reader or lead away from your central point? Do you notice that your paragraphs are more about creating white space on the page than grouping related sentences? And I’ll bet your posts start out being about one topic, meander through a couple more subjects and then end on a completely different theme altogether!

What you need to do is limit yourself to one very specific aspect of a broader topic. This is what I’ve done in many of the posts on my food blog, 24 Carrot Diet.

There are a lot of healthy foods I’d like to write about on that blog, especially fresh vegetables. I could write about asparagus, tomatoes and carrots, all in one post. But that would make for a post that’s really jumping all over the place – unless I could find a single unifying theme that tied them all together.

 

Want better SEO? Take time to focus your writing! | #mummybloggers #bloggerswanted
Taking the time to narrow your focus is part of good on-page SEO
(Image from a public domain photo by lizzyliz/Pixabay)

 

Failing that, it would be better to write about each vegetable separately. This way readers who are searching for information on a single vegetable would be more likely to find my content tagged in their social networks, or even in the search results of their favourite search engine.

But I can go even one step further.

  • Instead of writing all the things I know in the world about asparagus, I can choose to focus my post on how to cook asparagus.
  • Instead of writing a generic post about tomatoes as a healthy vegetable, I could instead write about all the differently coloured heirloom tomato varieties and how each tomato supplies a slightly different combination of nutrients.
  • Instead of cramming a single post full of everything I know about carrots, I can write many different posts with much more narrow focal points:
    • How many calories are in a carrot?
    • Is it safe to eat carrot tops?
    • How to forage for wild carrot (Queen Anne’s lace)
    • How to grow carrots in the garden
    • How to store carrots
    • Different types and colours of carrots
    • How to reuse the carrot peels and cut ends, to make broth for other recipes
    • And of course, a bunch of carrot recipes (excuse the pun!)

Do you see how I went from a single blogging idea that lacked focus, to nearly a dozen tightly focused topics that can each turn into one blog post? And if I try to narrow things even more, I’ll likely find that some of these posts could be broken down into two or more even more focused posts. From the single main idea, vegetables, I could probably generate more than a month’s worth of posts. That is a serious tool for saving time and preventing writer’s block too!

Now imagine if I did this for every subject before I sat down to write a post . . .

It does take a certain amount of discipline to consistently write posts that are well focused around a very specific focus. Sometimes even veteran writers will slip up! But if you want to have more topics to write about, and if you want to gain the benefits of more web traffic – especially more external traffic – for your writing, it’s a discipline you really need to work at every single day.

 

Boost page views with focused writing | #bloggingtips #SEO
Instead of writing everything you know about a subject in one post, write a series of more tightly focused posts. Better SEO, more page views, great writing!
If you found this article useful, please pin and share on your other social networks. Check out the sharing buttons at the bottom of the page!
(Image from a public domain photo by cocoparisienne)

 

Are you ready to try narrowing your focus from a broad, general topic to a number of tighter topics that will inspire several blog posts? Go give it a try! Start with just a couple of ideas you’d normally include in a single post, and work on getting progressively more and more detailed. When you’ve got a topic you think others will Google, stop! Now write your post and come tell me about it. I can’t wait to hear about your success!

 

Original content © 2016 Kyla Matton Osborne

This article was published on my writing blog, RubyWriter. If you are reading this content anywhere else, it has probably been stolen. Please report it to me so I can address any copyright infringements. Thank you!

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25 thoughts on “How to Focus Posts to Boost Web Traffic

  1. I think a narrowly focused article or post begets good SEO on its own, for the most part, as long as we don’t overdo it with keyword stuffing.

    1. Those who just write stream of consciousness may find it challenging to stick to a central focus, but for those who take the time to plan a post out roughly, I think it just seems natural to develop the post around a single topic.

  2. I really like what you wrote about focused writing. I am now practicing to focus one thing at a time, as I’d like to be more mindful, it seems the same concept can be applied on writing as well. :)

    I am really grateful for knowing your from BlogJob, and you have really guided me a lot in my blogging journey. I always like to learn more about blogging, and your posts make me easier to understand and follow as well.

    Thanks again!

    1. THanks so much for your praise and support, @kaka135! you are such a positive influence, and I look forward to our conversations wherever and whenever we meet :)

  3. I love everything I read in this post. This site needs people like you Kyla and we will be learning from you too. I will be visiting your blog from time to time. We need people like you here. I love how you write your blog and the simple explanation, I am learning from it. I will going to apply. Thanks.

    1. This is so sweet of you to say, Grecy! I appreciate your enthusiasm and generosity very much :)

  4. Wow, great post. It makes so much more sense to me now. I hope that I can put it to good use. Sometimes, I find myself leaving thoughts out of my posts because I do not want them to go too long. I try not to go over 400 words as I do not want the reader to get bored or feel it is too long to read. I am just getting into blogging and this post has given me many ideas. Thanks for the wonderful insight.

    1. @morgoodie I also try not to write too long, as I know I am very talkative and I might lose focus sometimes. I don’t want to make my readers feel bored as well. I guess writing can really help us to stay focus and make our mind clearer as well, with practice. :)

  5. I did that on? my blogjob journal blog sis.its all about blogjob, infos, updates, tutorial and so on. But the tutorial for redeeming points contains the different topics and comes from my other site. Its the summary from redeeming to withdrawing cash. :) i cant transfer them from my other site :(

    1. Is that the pretty one I was reading the other day, with the cut pink muffin header? I loved that blog!

      1. Wow thank you dear. Yes the blogjob journal dear. I’ll try to change that summary for redeeming points. As what you’ve said dear. This one made me realize that im doing the right thing and need to continue it. Titles should really be something that easy to search or you know someone will search for it.

      2. I will have another post on titles coming soon. I think a lot of people have trouble in that area….

  6. As you say, finding a niche topic is the key. It took me quite a long time to realise that. It also took me quite a long time to realise that I had, in fact, sufficiently detailed knowledge to do so! Up till that point I was ”all over the place” with my writing but now I have two blogs which concentrate on subjects which I know a fair amount about (there’s no point in trying to write about something you know nothing about) but both of those blogs could be distilled down further into even more niche topics. The trouble with doing that is that the finer a niche we choose the smaller the potential readership. It’s a balancing act which no-one gets right all the time. I read the link you provided and have added it to my list of ”very useful stuff about online writing” – right next to SEO and the importance of using social media properly!

    1. I’m hearing from some bloggers that the niche blog is perhaps on its way out, @kasman. As you say it does tend to narrow our audience, especially if our niche has a small following. It seems to me that it’s far more important to narrow the focus of each post, and to try to write groups of related posts. I’m just guessing here, but I suspect that even if a site has a range of different topic areas, it can still rank well if each individual post is well honed and if related groups of keywords are used multiple times over the site.

      1. Ok I see the difference now! I was talking about blogs whereas you are talking about posts. One way to define a niche is ”a group of related posts” or, in other words (if I can use my own blog as an example), a blog about tropical fish containing posts about different aspects of that subject. I agree that the focus of each post should be kept narrow (concentrating on one species, perhaps) but the subject of tropical fish in general is a niche – a large, wide ranging one, certainly, but still a niche. Given this to be true I don’t see how niche blogs will ever fall out of favour. We are talking about the same thing but we seem to be coming at it from different directions!

      2. I think for some writers, they were trying to cover too many niches and thus had too much writing to keep up with lest the blogs fall out of date. Thus, many former niche bloggers are now combining those older blogs into one blog (or even a small handful of blogs) so they can keep up.

        If you only ever write on one or two subjects, it’s not an issue. The niche blog will still work for you :)

  7. Very well said. Sometimes I have to dig within me what single topic I have to write. Not everything in one post as I usually do in my Expat Life blog. Thanks for this great tips @ruby3881 😀

    1. Thelma, try to keep a list of topics that you want to write about. For each topic, make yourself lists of sub-topics. Keep going to more and more detailed as you go along, and when you want to write an article you can go ahead and just choose one one of the more detailed sub-topics. You’ll find that you’re never short of topics this way!

  8. I am still learning how to do this well. It does take hard work and time.

    1. I find that the more I do it, the easier it gets. A few years ago I was the type who wanted to include it all in one post. But I’ve learned to see the broader ideas as opportunities to write other posts, and I find it’s a lot easier to narrow my focus because I know I’ll write on the topic again later.

  9. I’m in the process of learning these things, but as you say, it takes discipline and hard work to stay so focused.

    1. Don’t I know it, Barb! Some days I just want to push it all aside and take the day off. It’s hard work, even though we love it :)

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