Want to improve SEO and boost traffic to your blog posts? One of the easiest ways to do that is to write narrowly focused, single-topic posts with a descriptive, discoverable title. This is a display not only of your writing skill, but also your integrity. You deliver what you advertise in your title, and your content is useful to people searching for information. This is exactly what search engines like Google are looking for, and what they consider high-quality content.
Narrowly focused, single-topic posts
with a descriptive, discoverable title . . .
Well that’s quite a mouthful, isn’t it? I’ll bet you don’t want to say that ten times fast! But do you know what it means? Do you know why it’s important, and how following this advice can help you get more people reading your blog?
Today I’m just going to look at the first bit: the narrowly focused post that has just one topic. If you’re interested in learning more about writing titles that will capture your reader’s attention, check out my posts on powerful headlines and title makeovers.
Why You Need to Write Focused Posts
Whether you are writing on your own blog or on a paid writing site, it’s important to craft tightly focused posts one a single topic. If you can write about one very specific thing in every post, it will be easier for search engines to find your posts. That drives unique visitors to your posts.
When a unique visitor comes to your blog and stays to read, it helps boost your site’s search ranking. When the reader stays a bit longer and clicks on links to read more of your content, that helps to lower your site’s bounce rate. That visitor will be more likely to share your posts on social media, and may even decide to subscribe. On a paid writing site like LiteracyBase, the visitor may even decide to join the site – for which you will get credit!
How to Write a Focused Post
When you write an informative post, do you try to cram in as many facts as you can? Do you sometimes include information that might confuse the reader or lead away from your central point? Do you notice that your paragraphs are more about creating white space on the page than grouping related sentences? And I’ll bet your posts start out being about one topic, meander through a couple more subjects and then end on a completely different theme altogether!
What you need to do is limit yourself to one very specific aspect of a broader topic. This is what I’ve done in many of the posts on my food blog, 24 Carrot Diet.
There are a lot of healthy foods I’d like to write about on that blog, especially fresh vegetables. I could write about asparagus, tomatoes and carrots, all in one post. But that would make for a post that’s really jumping all over the place – unless I could find a single unifying theme that tied them all together.
Failing that, it would be better to write about each vegetable separately. This way readers who are searching for information on a single vegetable would be more likely to find my content tagged in their social networks, or even in the search results of their favourite search engine.
But I can go even one step further.
- Instead of writing all the things I know in the world about asparagus, I can choose to focus my post on how to cook asparagus.
- Instead of writing a generic post about tomatoes as a healthy vegetable, I could instead write about all the differently coloured heirloom tomato varieties and how each tomato supplies a slightly different combination of nutrients.
- Instead of cramming a single post full of everything I know about carrots, I can write many different posts with much more narrow focal points:
- How many calories are in a carrot?
- Is it safe to eat carrot tops?
- How to forage for wild carrot (Queen Anne’s lace)
- How to grow carrots in the garden
- How to store carrots
- Different types and colours of carrots
- How to reuse the carrot peels and cut ends, to make broth for other recipes
- And of course, a bunch of carrot recipes (excuse the pun!)
Do you see how I went from a single blogging idea that lacked focus, to nearly a dozen tightly focused topics that can each turn into one blog post? And if I try to narrow things even more, I’ll likely find that some of these posts could be broken down into two or more even more focused posts. From the single main idea, vegetables, I could probably generate more than a month’s worth of posts. That is a serious tool for saving time and preventing writer’s block too!
Now imagine if I did this for every subject before I sat down to write a post . . .
It does take a certain amount of discipline to consistently write posts that are well focused around a very specific focus. Sometimes even veteran writers will slip up! But if you want to have more topics to write about, and if you want to gain the benefits of more web traffic – especially more external traffic – for your writing, it’s a discipline you really need to work at every single day.
Are you ready to try narrowing your focus from a broad, general topic to a number of tighter topics that will inspire several blog posts? Go give it a try! Start with just a couple of ideas you’d normally include in a single post, and work on getting progressively more and more detailed. When you’ve got a topic you think others will Google, stop! Now write your post and come tell me about it. I can’t wait to hear about your success!
Original content © 2016 Kyla Matton Osborne
This article was published on my writing blog, RubyWriter. If you are reading this content anywhere else, it has probably been stolen. Please report it to me so I can address any copyright infringements. Thank you!