So you’ve pinned your post to Pinterest. But is anyone going to notice it? If they notice it, will they click it? If they click it, will they also want to pin your content to one of their Pinterest boards?
The answers to these questions will not only determine if you’re going to get traffic to your web site or blog, but also whether Pinterest is going to rate your content as a “quality pin.” And of course, that matters because quality pins are what gets into the Pinterest feed . . .
So how do you get noticed? And what Pinterest strategies will help you get more repins? Check out these five Pinterest tips!
#1 Size Your Images for Pinterest
Pinterest uses a grid display, so it’s important that your images fit within its grid. Learn the ideal size for a Pinterest image, and if you want to get a bit more advanced you can learn about the acceptable range of sizes and aspect ratios that work on Pinterest.
#2 Use Image Alt Tags
You should always use alt tags for your images, for a lot of reasons. But be sure that you optimize those alt tags for Pinterest when you write them. When you or a reader pin your content, Pinterest will generally show whatever text is in the alt tag. So you want to be sure those are the words you want people to see on Pinterest!
You may decide to include the title of your article and your byline. Or you may prefer to use a short description that will tell Pinterest users what your content is about. Taking the time to craft a useful alt tag ensures that the article you worked really hard to create won’t end up getting pinned with a vague description like “image” or “Image from Pixabay.”
#3 Add Keywords and Hashtags
You probably know that using keywords in your blog post or article helps boost your search engine ranking. And you may know that keywords in the title of your post have an added benefit. But don’t forget to add those keywords to your alt tag too! Again, Pinterest will pick up the alt tag when it grabs the image. You can always add them in yourself when you pin your article, if you’ve forgotten. But most of your readers won’t think to fix that for you….
The same goes for popular hashtags that relate to your content. Pinterest uses hashtags the same way Twitter and other social media sites do. Meaning that if you put that “#” sign in front of a keyword, it becomes a link. Clicking on a hashtag will bring up other pins that use the same tag. And this is also a good way to find other pins that relate to your writing niche or areas of interest!
#4 Interact on Pinterest
Like all social media sites, Pinterest has an etiquette. Don’t just pin your own content. Try to find cool articles by other authors who write on your topics, and add these to your Pinterest boards. You can also browse Pinterest and repin cool pins. The person who added the original pin will get a notification that you saved their pin, which may help get you noticed. But you’re even more likely to get noticed on Pinterest by commenting on Pins. If you also drop a comment on the blog post itself, that’s like the trifecta of interaction. And if you do this consistently when you visit Pinterest, you will increase your exposure on the internet.
#5 Repin Old Pins
One of the unfortunate things about Pinterest is that many of your Pins won’t get noticed. They scroll down off the screen as new pins are added after them, just the same way Tweets scroll out of view on Twitter or posts scroll out of view on Facebook or Google+.
So don’t be afraid to repin your older pins. This will help your new and old followers find pins they may have missed. Repin if you update your content, or when its subject is likely to be more relevant (e.g. seasonally, for pins to content specific to a given holiday or time of year) or if the topic is trending. And remember too, that if your content moves or if the URL changes, you can both update the old pin and create a new pin for those who haven’t yet seen it!